Digital marketing refers to application of marketing strategies to electronic communication devices, such as computers or smartphones. Digital marketing strategies often leverage search engines, email, websites, blogs and other techniques to reach customers.
A subset of digital marketing, social media marketing uses social platforms such as Facebook or Twitter to reach potential clients. This style of marketing allows companies to take advantage of earned media from individuals outside of their organization.
Between globalization and the internet, some of the world’s largest companies have develope global brands. Accordingly, global marketing enables these companies to employ a unified strategy to reach customers at the local, regional, national and international levels at the same time.
Relationship marketing in clay ponds as commercials or ads and relies on customer happiness instead. Relying on strategies that help retain and satisfy customers, relationship marketing strives to establish a long-time and loyal client base.
Brand management attempts to create a bond between customer and a particular company’s brand. To do so, it is necessary to evaluate a company’ products or services as well as packaging and other elements. Brand management also assesses aspects of the target market, direct competition and existing customer relationships.
Product development is the process of transforming a business opportunity into a sellable product or service. Development can occur with existing products or new products. Successful product development involves many marketing concepts, including identification of client needs as well as market research and analysis.